Sunday, April 19, 2009
Leading edge of indecision
Down economies are bad for a lot of reasons. But one byproduct that keeps rearing its head lately is indecision. Frankly, when times are bad, the headscratchers, fencesitters and handwringers come out in force. There's this wicked inertia happening. It's been really hard to get anyone to make a decision and as a result projects are at a standstill (and worse, projected revenue from these projects are in jeopardy). I can easily understand why(limited dollars and resources), but frankly, it's the last thing you want to have happen when you're trying to build momentum and dig your way out of a hole. I think small teams that develop an actionable strategy, fill-in the right resources around it and then think creatively to get things done are in a better position to win. We're involved in a couple projects right now where out of necessity, small groups of client and agency teams are "hunkered in the bunker" collaborating aggressively, blending strategy and creative, and making decisions around projects that I personally think stand a great chance of being successful. More importantly, any one of these projects could serve as the first step in putting together a "string of wins" that could instill confidence in any team, and keep the momentum moving forward.
Do you have any ways of overcoming indecision within a group or a company that could help any of us?