We talk a lot about "brand activation" and being brand activators in the digital age. Question is, what does it mean? it means getting the right people in the room, pulling a problem apart in every direction like you see here, and then putting together what we discover into new ideas that activate interest, activate involvement and activate interaction. Here's a little glimpse into a recent activator session.
In today's environment, you have two choices. Activate. Or evaporate.
Seek new ideas, seek the next new promise or product, and let your Sharpies™ do the talking.