Wednesday, April 22, 2009
Finding the right wave
Sure, it's scary out there. Just ask my son standing on the beach at the Jersey Shore on this particularly gray day. It's alot like many of us feel right now about our business.
You can sit on the shore and wring your hands some more, or you can pick up your board, double-knot the string on your bathing suit, and get out there.
On the bright side, there are fewer surfers out on the water, so choosing a wave isn't as difficult as it usually is. It's less crowded right now, make it work for you.
So, what wave can your brand ride?