Saturday, June 13, 2009

The Activation Economy

Activate interest, involvement, affinity, affection, loyalty, awareness, empowerment, energy, adventure, ambition, confidence, comfort, competition, value, health, engagement, enthusiasm, professionalism, romance, anger, pride, patriotism, individualism...

Marketing 2.0 is about activating a connection with people. What connection are you activating with the work you're doing?

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