A blog about branding, marketing, and the virtues of power doodling. By Gary Kopervas: creative instigator
Wednesday, July 1, 2009
Shoestring Creative Solutions
A stack of Monopoly money. A pair of googly eyes. Actors playing it over the top.
Geico adds to its Gekko, Cavemen and celebrity sidekick series with a stripped down, dumbed down solution around the money you could be saving with Geico.
Gary Kopervas is a brand activator in the Digital Age. He's a creative instigator, dot connector, and serial integrator who loves the chase for big
ideas.
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