I saw this in the hallway of the hotel I was staying in while in Stockholm. At first glance, I read it as "brand alarm," and thought "I'm not sure what it means and why it's there, but what a great way to capture the feeling many marketers are experiencing these days." Upon further inspection I realized there wasn't an "A" after the "D" so it was actually brand-larm. Nonetheless, how cool would it be for clients to have one of these at their disposal? Branding companies could be like a firehouse.
Think of it. Whenever a client had an emergency with their brand, they could sound an alarm that would ring, alerting branding professionals to the problem(how many times have we heard about clients needing to "put out fires?)
This would certainly come in handy these days, when most marketers are smelling a little smoke and could use help figuring out where it's coming from.
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