UArts class has re-engaged! Thought we'd use Kopius Notes to keep in touch through the week and talk a little shop between classes.
From last night: Strategy is all about the "how." It's the creative thinking that happens before the creative thinking. Every ad we see leaves clues as to what works and what doesn't. Hopefully you'll never just "look" at an ad or commercial again without trying to break it down into its essential parts, and figure out what's at work.
For next week: 1 ad that hits and a one-pager why; 1 ad(or piece of communication) that misses and a "fix the miss" version, as we did in class, on another piece of paper(simple sketch and layout). Include one-pager describing why you did what you did. Lastly, decide on your three "passion brands." What brands do you have great passion for? Prepare to talk about them and tell us why you have such positive feelings for the brand. No writing necessary. Just know your 3 brands.