Marketing 2.0

The Activation Economy

Activate interest, involvement, affinity, affection, loyalty, awareness, empowerment, energy, adventure, ambition, confidence, comfort, competition, value, health, engagement, enthusiasm, professionalism, romance, anger, pride, patriotism, individualism...

Marketing 2.0 is about activating a connection with people. What connection are you activating with the work you're doing?

Disruptive Brands

face the enemy

Ideas that stick

My name is Gary...Hello, Gary!

Okay, I admit it. I have a problem and I blame it all on 3M. I have this thing about Post-It Notes and their private label pool partners from Staples called "sticky notes." I'm constantly writing things down on those little yellow (sometimes orange) sticky notes and putting them everywhere. My computer. My office walls. The dashboard of my car. My forehead(don't ask).

I believe there's nothing more exhilarating than reviewing the work of a group I'm facilitating. To do this, I often ask the group to rapid fire their ideas on a wall via Post-Its. As a creative facilitator, I encourage people to think out loud by writing everything down and putting it somewhere you could it see...move it around...combine it...evaluate it.

So if you're working on project with your group, have them gather around a wall and begin churning out ideas or pieces of ideas, writing everything down on Post-Its. Just beware. Creative thinking can be addictive. Once you've done it and see the value in writing everything down on those little sticky squares, you'll start taken a pad with you everywhere you go.

Turnpike Humor

Breakfast of Chumpions

1. Bridge traffic
2. The price of gas
3. Clients that don't answer emails
4. Clients that answer emails, then cut your budget
5. Car salesmen
6. Negative people
7. People who overpromise and underdeliver
8. Drivers on cell phones
9. Self-proclaimed "social media" experts
10. Male enhancement radio commercials